My outside flood light burned out the other day. Had one left in storage and needed to add the item to my shopping list for next time I was at the hardware store...wait...No I don't. Out came my phone, ZAP!. My Amazon App scanned the UPC code on the box and with a single click the item was ordered and would arrive in two days.
The filter in my daughters air purifier needed replacing. Pulled out the last one. ZAP! another item ordered.
Ran out of vitamins. ZAP! They are on their way.
Lost a small piece for my vacuum cleaner. Tap, Tap, ZAP! It is on its way.
Daughter needed more specialty printing paper. ZAP!
There was a day when I would make a list of shopping items and then dedicate half my day to going to the hardware store to purchase everything on my list but now, with my mobile app and an annual subsription to PRIME, I don't make lists anymore. I keep barcodes.
This isn't a blog to promote Amazon. Instead, it is an observation that the impact that mobile has had in business is also making a dramatic impact in the home which is having an impact in business.
Amazon recently got into some hot water when they encouraged consumers to use their app to shop while at other locations like Barnes and Noble.
Now, the impact that Amazon is having on businesses is happening unseen in the influence on changing our buying habits before we even get to the store.
I seldom sit down with a list, log on to my computer, and go to Amazon to do my shopping. Maybe if there is a book I'm looking for, but really not much more than that.
But now, with my mobile phone, an Amazon app, and a subscription to PRIME it all happens at the moment of need. It happens the moment I run out of air filters or printer paper. And PRIME is a key ingredient in the shift.
PRIME from Amazon is a $79 subscription that allows you receive most Amazon shipments without shipping costs. When I was just buying books, the $79 a year was a stretch to justify. But now, with my clicking through the house on a daily basis everytime I run out of something, I don't even think about shipping. It is free, which means there is no extra cost for having it come to my home and I benefit from the traditional discounting that Amazon products usually enjoy.
This shift, while seen in pieces to be mildly disruptive, is a massive disruption of how we are changing the way we shop and interact with business far beyond books or CDs.